This is the most important lesson I’ve learned in my 15+year career, and the philosophy that drives every project.

It’s not enough to look good. Truly effective design requires targeted, thought-filled direction. My goal is to understand the client, the audience and the outlet, then deliver a message with a strong, relevant supporting concept.

How do I know so much? Well, it all started with a Psychology BA, then an Advertising MS, on top of a life-long fascination with design, combined with years of diverse experience working for agencies and corporations in Dallas and Los Angeles. I’m now serving up all this wisdom from my crazy-happy office in Gig Harbor, WA.