A radical departure from traditional heavy-equipment advertising. The client trusted in the power of this concept, which resulted in an unprecedented surge of sales. Darr scrambled to obtain new inventory in order to keep up with the demand.
concept, design, copy, photo art direction for The Wittmann Group
Outdoor Campaign: Herbalife weight loss programs
Long before “The Biggest Loser” sensation, there was this sensational campaign for Herbalife’s weight loss programs.
concept, design, copy, tagline: Use it to lose it.
Product Launch Campaign: Prelox Blue (similar to Viagra)
Sales flyers designed for the Distributor to add contact info on the bottom.
concept, design, copy, photo art direction, tagline: Elevate your sexuality
Event Identity + Promo: Americana Music Series
Posters and flyers promoting live concerts
concept, design
Ad Campaign: Obagi Medical
A light-hearted concept to address serious skin concerns.
concept, design, copy, tagline: Proven. Medical. Results. for My Outside Agency
Print Ads: Revo Global, Inc.
Wellness products targeting women
concept, design, headline copy (and package design) for My Outside Agency
Annual Report: Herbalife Family Foundation
concept, design forMy Outside Agency
Annual Report: Herbalife Family Foundation
concept, design, cover + inside intro headers for My Outside Agency
Sales Support Collateral: Visalus
Weight-loss and wellness products
concept, design
for My Outside Agency
Poster concept: World AIDS Day
11 x 17 poster promoting AIDS awareness – with glow-in-the-dark eyes.
concept, design, copy, tagline: Be aware. Be very aware.
Direct Mail Campaign: Fayces Skin Therapeutics
Postcards designed to attract new customers as well as appeal to existing clients.
concept, design, copy, tagline: You. Improved.
Sales Support Campaign: Herbalife weight loss products
Sales flyers using real Distributors’ success stories.
Operating from a women’s prison, PPP rescues shelter dogs and trains them to become service dogs for people in need. Inmates are hired and taught animal care and training skills that they can then use to get a fresh start upon release.
concept, design, PPP logo
Brochure: Dr. Martin Bae
Concierge Medical Services
for My Outside Agency
Product Launch Campaign: Prelox Blue (similar to Viagra)
Point-of-sale posters
concept, design, copy, tagline: Elevate your sexuality